When it comes to running and growing your business, social media plays an important role in contemporary times. It makes your products and services reach a wider audience, helps create a customer base for your brand, and last but not least gets you leads. In a nutshell, the essentials of marketing have grown out to be quite dependent on social media. Nowadays, Instagram is dominating the marketing game, but the word is around that there’s a new platform in town – The Clubhouse App.
First and foremost, what’s unique about this app is that it is entirely based on an audio interface. Business leaders and entrepreneurs around the world have been using the platform to display their thoughts, market their brand, interact with the consumer base, and stay updated with the market trends.
Not to mention, it’s any day better to use the Clubhouse App than resorting to Instagram for marketing only to get lost in the crowd. In other words, since the platform is promising when it comes to building a network and making your business reach a global stage, it has to be your pick.
But since the application is new, you might need a little help. But no worries, I have some tips that can help you
Ways to network on the Clubhouse App
1. Join rooms and listen
There is a lot you can learn from the experiences and stories of other business leaders and experts. Because who knows if those tips and stories turn out to be a game-changer for you and your brand. Hence, all you gotta do is listen. The clubhouse audio rooms are like any other conference; the only difference is that you can attend it from the comfort of your home.
That being said, the first thing to do is find rooms and clubs that are most relevant to you and your business. You can make use of the search bar for this purpose.
For instance, if you are someone who belongs from the UX industry, then you can find a room or a club by searching ‘UX design’, ‘UX industry’, or any other keywords relating to your brand, or profession. Once you find what you are looking for, simply join, and listen to what the speaker is saying. The speakers are usually the experts of the field and offer information that can be of utmost use to you. So be all ears to what they have to say.
2. Share your points
While it’s important to be a good listener, it’s equally important to be an efficient speaker. By that, I do not mean
So, if you are a listener, make use of the ‘Raise your hand feature and share your insights, suggestions, and what you think about the subject in discussion. Ask valid questions, make good points, be someone who stands out from the crowd. That way, you would not only build an impression on the rest of the listeners but most importantly those expert speakers.
Once the session ends, you can perhaps ping the speaker through their linked social media accounts to thank them for conducting a worthwhile session. That’s how you will build your network, by connecting with renowned people and those who share similar interests as you.
Engaging in audio rooms is the most promising way if you are just starting out. It can help you increase your followers, and build a base for your brand or business.
3. Draw audience from other social media platforms
You do not have the same audience across all your channels, so you can use other channels to draw an audience from. For instance, if you happen to have a greater following on Twitter and Instagram, you can persuade your audience to join you on the Clubhouse app. Likewise, you can draw your followers from the
This might not be easy, and you might not get a handful of shifters in one go. However, you can make use of various marketing gimmicks to draw an audience. For instance, you can organize giveaways, or hand out exclusive coupons to the followers to engage with you in a clubhouse session.
Interestingly, as noted in point 2, you can draw followers to your other platforms by engaging in voice room sessions. Who knows, if your tips and points have an effect on other listeners and they might want to connect with you on your other channels as well.
4. Get customer feedbacks for your brand
The most reliable way to grow as a brand is to work on customer insights. Your customers might not know much about your brand, but honest feedback from them can tell you where you are going wrong. In short, you can use customer feedback to make yourself better.
Having said that, you can use the clubhouse App for this purpose; you can create rooms, and enter an interactive session wherein you engage with your customers to know their feedback. If that does not work for you, you can take the help of your listeners, and networks you have formed on the channel, by persuading them to try out your
5. Become a speaker or create your own session or club
There is a scope of development on every platform. On the concerned app, if you started out as a listener, and gathered a varied following, then you can head to become a speaker or start your own club or session. It’s better to start with the former and gather more following to attract a base for your club or session.
As a speaker, keep in mind that your goal should be to inspire your listeners. You must not only impress them but make them come back to your sessions for more.
The key to do that is to deliver talks that are valuable to your followers. Give out your experiences, knowledge, and tips that might be of value to your listeners. It’s a good idea to plan out what you will say. As for the rest, be confident, and engage with your listeners, and that’s how you will rock as a speaker.
Once you become a pro at speaking, feel free to create or own clubs or start a room. It’s a great way to capture
Well, that’s the end of it. Wishing you all the best and happy networking! I hope these tips turn out to be useful for you.
Feel free to let me know how they worked out for you in the comment section.
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