The 10 min Pinterest strategy for 2021

If you’re a blogger or a business owner, you would want to scale your business and bring in more traffic. In order to do so, you need to upgrade your marketing strategy so as to keep getting readers and customers.

The best option to grow your readers is through Pinterest marketing. Pinterest is more of a visual search engine, unlike other social media channels. However, last year, Pinterest came out with lots of new changes which frustrated the bloggers, especially the small niche ones. Thus, it’s so very crucial to have a proper strategy for Pinterest marketing in order to beat all the upcoming algorithm changes.

The 10 min Pinterest strategy for 2021

Here’s a 10 min Pinterest marketing strategy that will skyrocket your traffic in 2021:

1. Redo your Pinterest account

If you already have your business account on Pinterest, it’s time to update it according to the new changes.

Pinterest clearly stated that they would be preferring more relevant content from creators so be mindful of what you’re posting on your boards.

If you have your personal boards for inspiration, make sure that you are hiding them all. You surely don’t want to distract your ideal user with some cute quote pins or mood boards.

Claim your site, enable rich pins, redo your description so as to reach the maximum audience. It’s essential to keep updating your Pinterest profile timely.

2. Create fresh pins

Pinterest also made it clear that they will be preferring fresh pins over the re-pins. So the creators all over the world are focusing on creating multiple pins for the same content. Also, make sure that your pins are highly engaging, attractive, and have a call to action. Having a CTA to the pin makes it easier for the readers to take some targeted action.

3. More video and story pins

Being a visual platform, Pinterest also announced that they will be pushing video and story pins more in 2021. Moreover, the story pins enable the users to check your profile towards the end of the slide. This will increase your views and saves.

It indeed takes more time to create a story and video pin than creating static ones but it’s all so worth it in the end.

4. Choose the right keywords

Pinterest SEO is super important in order to gain targeted traffic. Use the keywords that are relevant to your

niche at various places such as pin title, pin description, board title, board description, and main profile details.

Make a list of all the words that your potential reader and customer will be looking for. Know their pain points and craft the content accordingly.

Having the right keywords will help you gain more readers for your site and you can leverage Pinterest’s power of redirecting the traffic.

5. Check your analytics

Checking your analytics matters the most because it gives you a clear idea of what your user or readers are searching for.

Your analytics will give you a clear idea of what you should be posting more and the best time as well.

 Learn to study your Pinterest analytics and focus more on saves and clicks. It’s so easy to get impressed by the monthly views but keep in mind that it’s just a vanity number. What matters the most is having more clicks and this comes with consistency.

Conclusion

In the end, Pinterest can be the powerhouse of generating more traffic and helping your business to grow wide.

However, it indeed requires some tactics and patience to grow your Pinterest account.

I hope that you put the above points into practice and be consistent with your Pinterest marketing, I’m sure; you will totally gain the desired results.

Also, do let me know which strategy helped you the most this year.