How to Turn your Blog Post into 10 New Pieces of Content

Are you a blogger who is also going through a content creation burnout? If yes, then you have come to the right place.

It’s understandable how hard it can be to come up with original ideas for each new blog post. After all, there are only so many ideas you can come up with before your brain tires out.

Repurposing content is a great way to keep churning out fresh, engaging content without having to use up every

last drop of creativity and resources. Repurposing not only saves you time, resources and energy, but it’s also a great way to maximize the potential of all your content.

Without further ado, let’s dive into –

How to repurpose one blog post into 10 new pieces of content

1. Email Newsletter

The first piece of content that can be created from the blog post is an email newsletter to be sent out to your emailing list. For example, if your blog topic is ‘9 ways to combat writer’s block,’ you could write a small introduction, then copy and paste excerpts of the blog post into the email body with a link to read the full article on the blog. And send! It’s that easy.

2. Twitter

You can post a short, catchy quote from the blog post on Twitter, along with a graphic and a link to the original blog post. It’s as simple as that. Twitter marketing done right!

3. Instagram

Choose one or two quotes from your blog post, and design them into Instagram posters. Then caption them with a long excerpt extracted from the original blog post, and end it with a call-to-action to read more such posts on your blog.

4. Pinterest

You can create new pins for old posts. Create new pins with different graphics and captions for Pinterest, and re-pin your original blog post in a new avatar.

5. Live Video

Print out a copy of your original post, then prepare a script on it by expanding on the concepts you have briefly mentioned in the post.

Then do either a Facebook Live or an Instagram Live where you discuss your blog post in much more detail and accept questions from your audience.

6. Webinar

Create a slideshow based on your original blog post and pre-record a virtual seminar or a webinar.

7. Templates & Checklists

Pick out the actionable advice from your blog post and turn them into handy Excel or PDF checklists, trackers, and templates. Give these away for free to your readers in exchange for signing up for your newsletter or a similar call-to-action.

8. Podcast/Soundcloud

Turn your blog post into an audio recording by just recording yourself reading out the blog post on your iPhone, or on Anchor FM.

This is a great way to repurpose your content because podcasts are all the rage these days. By posting your blog content as podcasts, you are expanding the reach of your content and driving more and more traffic to your sites.

9. Visuals

You can take out the actionable information from your blog posts and turn them into visual content in the form of Quotes, GIFs, memes, Frequently Asked Questions with Answers, and many more.

You can then repost these visuals on social media to maximize the reach of your post.

10. Youtube Video

Create a Microsoft PowerPoint Slideshow based on your blog post. Then, using iMovie or Windows Movie Maker, turn your slides into a video with your voiceover.

You can now upload this video to your YouTube channel as a fresh piece of content. You can also record yourself talking about the concepts discussed in your blog post, and then upload that video to YouTube.

Final thoughts

Following these simple steps, you not only save your time and resources but also end up broadening the reach of your blog post over several other social media platforms. You can take one piece of the write-up as the basis for creating content for YouTube, Instagram, Facebook, Twitter, Pinterest, your email newsletter, podcast, and webinars – all from a single blog post!

Repurposing content allows you time to create new content while your existing content is consumed by people who prefer different methods of taking in the content. When you repurpose, you streamline your work for yourself. Instead of creating 10 different content for 10 platforms, you create 10 different content based on 1 original piece. It helps you work smart instead of working hard. Content creation looks a lot less time-consuming now, doesn’t it?

What are your thoughts on the same? Feel free to share it in the comments below.