Whether you’re an established blogger or someone who is just starting out, you really need Pinterest to drive free traffic to your blog. However, in order to do so, you would need to understand how Pinterest works and how you can make it work for your business.
How to Keyword your Entire Pinterest Account
While many of us think of Pinterest as some social media channel but it’s actually a search engine just like Google. Pinterest curates the home feed as per your recent activities and brings the most relevant posts in front of your eyes. It really doesn’t work in chronological order.
Thus, when you upload your Pin, there are high chances of it getting lost in Pinterest’s algorithm if it’s not SEO optimized.
Now, what is SEO for Pinterest:
It’s as simple as this; Pinterest allows users to search for their queries on the search bar and delivers the best result depending on the keywords.
Thus, it’s really important to Keyword your Pinterest account and make sure that you’re utilizing the best one.
Where to use the keywords for Pinterest:
Now, if your goal is to show up on the search bar; you really need to utilize the power of placing the right keywords at all places.
Just as visuals are important; keywords also play a huge role in pushing your Pins and showing them to relevant searches. Here’s where you should place your keywords:
1. Profile
To attract the right audience, you really need to have a strong bio with all the keywords you’re targeting to rank
2. Pin description
Pinterest allows 500 characters for Pin description and this is your space to play around and embed the best keywords. However, make sure that you just don’t stuff your keywords without any sense. Your Pin descriptions are read by people so make it seem natural.
3. Pin Image
So yes, Pinterest can actually read your Pin image, and having a keyword on beautifully curated Pin can definitely attract more readers. Hence, be sure to use keywords while creating the Pins.
4. Board title
This is really important as per the updated SEO to have the most relevant boards. Your board titles should have all the keywords you’re targeting for your blog. Moreover, make sure that you’re pinning your pins to the relevant boards only.
5. Board description
You can use all the relevant keywords in your board description just as you did for the Pin description.
6. Image filename
Now instead of saving the file name as image.jpg, save it using a keyword like journaling.jpg or whatever your keyword is. This will make Pinterest understand what the image is all about.
7. Promoted pins
Keywords can be super helpful in reaching your target audience. You can use 25 or more keywords for promoted pins to make your Pin rank high.
Here’s how Pinterest works using the keywords:
Pinterest uses a smart feed to bring the most relevant pins using the keywords so if you’ve placed the targeted keyword at the right place, your pins will be ranked ahead.
For example: if someone’s searching for journaling prompts and you failed to mention this keyword in your pin description; Pinterest won’t show your pin to the potential audience.
The best thing is if your Pinterest account is well embedded with the keyword even Google will rank your pin in
In the end, due to recent updates and all the algorithm changes, getting your pins in front of people has become challenging. However, if you’re following the simple tips of using proper keywords, your chances of going viral increase.
I hope this piece helped you in understanding how to use keywords and where to embed them so as to get maximum results.
I would love to know your Pinterest strategy in the comments below.
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