If you’ve been blogging for a while now, you probably know how important it is to grow your page views and generate traffic using the power of Pinterest marketing. You can definitely use all the other mediums to skyrocket your traffic but you need to be patient as well as consistent.
However, with Pinterest, this is not the case. You can get traffic from Pinterest irrespective of your niche or your blogging lifespan. Food blogger, lifestyle blogger, travel blogger, it doesn’t matter. Even if you have just started blogging or have been blogging for a while, there are chances of creating viral pins and bringing in loads of traffic.
If you are wondering how you’re going to make your pins go viral and skyrocket your page views; here’s the cheat sheet on how you can do it.
How To Go Viral On Pinterest
Create a stellar design
I would highly suggest spending some time on Canva and trying out a few design tactics. You will find plenty of tutorials on Youtube, and on the Canva website. You can also use a few other apps like PicMonkey or RelayThat to create gorgeous pin designs.
Pay close attention to headlines
Your readers will only click the link of your pin if your headlines are super appealing. Make them eye-grabbing, easy to read, and full of curiosity so that your viewers cannot resist visiting your blog. The title of your pin can really make or break the success, regardless of how valuable the content is.
Pro tip: You can always try writing two to three headlines for the image and see what works best. As you see what works and what doesn’t, it will be easier and easier to craft headlines in the future.
Write better and more helpful content
Always remember, your blog is for the readers first so write accordingly.
Another easy tip is to check out the popular blog posts of your favorite bloggers and try writing on the same topic. Maybe even consider trying to create boards on Pinterest with fellow bloggers in your niche. Group boards can be mutually beneficial to all involved and put your content in front of tons of new readers.
Add your own story, including images and quotes, and utilize catchy titles to give a personal touch to your content.
Add two to three vertical pin images for your blog posts
While you’re creating pins for your Pinterest account, make a few for your blog posts too. Install the plugin called social warfare so that your readers can share your pin on their social accounts. This makes it easier for readers to share your content, and thus can greatly increase your overall visibility.
Do not forget to add a call to action, at the end, to make your readers save your pin for reading later.
Work on SEO
Do some thorough keyword research and add those keywords to your Pin images, pin titles, and pin descriptions. As well as your Pinterest Board and board descriptions. This increases the chances of creating viral content. Just type in your keyword and follow through with the suggestions that Pinterest brings.
Pin to the most relevant boards
As per the new algorithm, Pinterest favors pinning to your most relevant boards instead of re-pinning the same content.
Make sure you’re staying updated with the new changes and pinning accordingly. It’s alright to pin other’s content if that’s relevant to your boards but try maintaining a proper balance.
Be consistent with your pinning strategy
It’s important to know when to post. Your google analytics will give you a clear idea of when your readers are most active. This will help you with your pinning timings. Make a schedule of ideal times, and stick to it.
Use a pin scheduler
Also, it’s necessary to spread out your pins over a timespan. Posting a ton of content on Monday, and nothing on Tuesday and Wednesday, can be detrimental to your likes, shares, and overall traffic. Instead, you need to be both organized and consistent. You can use your very own calendar, an inbuilt scheduler, or a third-party scheduler like Tailwind to schedule your pins. More on Tailwind is below.
Promote your pins via ads
Just like you can promote your photos on Instagram, you can also promote your pins on Pinterest. Promoted pins are really similar to regular pins, except that they have additional features that increase their visibility to the public. Thus, they can greatly increase traffic, likes, and shares. For a step-by-step guide on exactly how to promote one of your pins, click here.
Keep in mind that only pins that are eligible for an ad campaign will have the Promote button. In general, you should expect to pay between $2.00 to $5.00 per thousand impressions. With this in mind, pick and choose your promoted pins carefully, and ensure they’re driving traffic to your ideal source. In other words, don’t just choose any old lifestyle pin – choose one that provides real value to Pinterest users.
Create idea pins
First of all, what is an idea pin? Idea pins were created in May 2021, and they have been a huge hit! An idea pin is basically a video pin, made to give you all the information you need to do something or to understand an idea. So, for example, an idea pin could be a recipe, a craft, or a lesson. I like to think of idea pins as the “story” of Pinterest.
In most cases, an idea pin will have a beginning, middle, and end. And, creators can feature their favorite products in these idea pins via links. By the way, this makes idea pins the perfect opportunity to share your affiliate links. Since recent trends have more than proved that consumers enjoy short video content over any other type of content out there, using this Pinterest feature can drive tons more traffic to your site. As well as drastically increase your likes and shares.
Create an account with Tailwind
Tailwind is a social media and email marketing tool. Within the app, you will find tons of resources and features that can assist you with overall social media management, especially Pinterest. In fact, you can manage your entire Pinterest profile from the app. Including creating and designing content, pinning on multiple boards, and creating the perfect content release schedule. With the easy-to-use scheduler and several other features that assist content creators with idea creation, design, keywords, hashtags, Pinterest templates, and more, it’s no wonder Tailwind is so popular.
On top of all this, you can join different communities within the Tailwind app to feature your pins. This makes it easier for people to share your content, and thus easier to gain new followers. Be sure to stay active in these communities and do your part to share other valuable content. Also, don’t forget to take advantage of the in-app analytics, which will help you keep track of your most successful content and help you curate future content.
Tailwind has 3 different plans: Pro at $14.99 per month, advanced at $24.99 per month, and Max at $49.99 per month. While this cost might be steep for new content creators and bloggers, the time saved creating and sharing pins with Tailwind is well worth it. Not to mention the return you will see as well in increased traffic and increased reader loyalty.
In the end, the recipe for a viral pin is super simple if you use a consistent strategy of pinning.
I hope that these tips help you get your pins to go viral on Pinterest and bring tons of targeted traffic to your blog. Remember, the key is to be unique, and creative, and portray your content in a way that is exciting and attention-grabbing. Don’t forget to engage with your followers and other pinners too! They have valuable insights that you can use to your advantage.
If there’s anything else you’d like to add or you’ve discovered some other ideas, I’d love to hear them! Leave me a comment below and let’s keep this conversation going. In the meantime, keep on pinning and have fun with it! Please let me know what you think about viral pins in the comments below. And if I missed anything that is helpful for you (like some more great tips), please let me know that as well! We can all learn from each other 🙂
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