Being a blogger, it’s crucial to increase the traffic and bring in more people to view your posts. Whether it’s for monetizing or building brand authority or gaining in more subscribers; it’s much needed to market your blog well and the best place to do so is Pinterest. You may have a love and hate relationship with Pinterest due to recent algorithm changes but it’s still the number one resource to generate free traffic for your blog.
If you’re new to Pinterest and find all the technical terms related to SEO overwhelming, do not worry. We are going to understand the updated Pinterest SEO step-by-step to make things super simple and easy to digest.
Here’s what Pinterest SEO means:
Pinterest SEO is just like all other search engine optimization where it makes sure that your blog posts get matched with what people on Pinterest are actually looking for.
The main goal of SEO is to help you make your content found by people and this then leads to an increase in traffic, subscriptions, sales, and whatnot.
However, it’s not always easy to crack the code for Pinterest SEO. With all the recent updates and algorithm changes; things have got a little messy but hey; it’s not something that couldn’t be figured out.
The most important thing here to understand is that Pinterest is not a social media platform; it’s more of a search engine just like Google. In order to get your blog post out there in front of your audience, you will need to work on its updated SEO.
Here’s everything you need to know about updated Pinterest SEO:
Everything You Need to Know About Pinterest SEO
In 2022, there are three essential ways to be found on Pinterest:
1. Smart feed
This is something you see as soon as you open your Pinterest account.
Pinterest displays the most engaging posts based on your recent search and your interests. It doesn’t display the post in chronological order like Instagram or Facebook, rather it uses a smart feed to curate your own personal home page based on your previous search results.
This makes the users stay on the platform for much longer because Pinterest makes you think of itself as some mind-reader.
Similarly, when you post your pin on Pinterest, it gets scored and Pinterest starts displaying it to relevant users.
Your home feed is curated by:
- Your personal interest
- Recent searches
- Saved pins
2. Following tab
Earlier, people found it very difficult to find the posts from someone they followed because they used to get lost in the home feed. However, using the following tab; you can easily see the pins of people you follow hence it’s helpful to gain more followers on Pinterest.
When you have a huge following, your pins will be displayed in their following tab which will enable them to reach your blog quicker.
3. Search tab
Do you wonder how Pinterest brings up the best articles as soon as you type your keyword in the search bar?
This is all based on the algorithm. Pinterest pulls out the best pins with the most optimized keywords that are pinned to relevant boards. Here, even the pin design matters.
If your pin has a proper keyword and a stunning pin design, Pinterest will pull your pins ahead in front of the right people.
For a better SEO you need to have:
- Relevant keyword
- Long-tail form of keywords
- Optimized boards and board description
- Clickable Pin-title
- Stunning Pin graphic
- SEO optimized bio
- Keywords in the pin description
- On-page SEO for blog
- Keyword on Pin image
As Pinterest is a visual search engine, it can read the Pin image accurately. Hence, make sure that you’re using all the keywords everywhere and pinning at the best times.
With all the new features like Video and story pins, it can be overwhelming. However, pick one thing at a time and focus on the same. I can totally understand how important it is to gain more traffic for bloggers thus, spend some time playing Pinterest SEO and you will be able to crush it.
I hope that this piece was helpful and full of actionable tips. Do let me know what you think in the comments below.
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