Every blogger knows that the title of a blog post is the first thing that appeals to the reader, so it has to be absolutely solid and a hook.
Next in line comes the very first line. It piques the curiosity of the reader, making them want to read more. Later comes the introduction and the body which contain all the good stuff that adds value to your reader’s experience.
And then…comes the END. Now you must be thinking; the reader has already made it through. So why do I even need to put in extra effort to craft the proper end as well?
If you think that, then sorry, you are wrong. The end of a blog post matters as much as the title, body and introduction, if not more. You know why?
Because, the end is what leaves the reader feeling satisfied, and coming back for more. You mess up the end, and they might not care to read another article of yours ever again.
Many bloggers don’t know how to write a powerful ending to their blog posts, and I shudder as I say this, but some don’t write an end at all!
However, don’t worry.
This post is here to teach you 6 different ways to end a blog post with a bang.
6 Powerful Ways to End a Blog Post
1) Encourage the reader to engage and take action
You can always end your blog post by encouraging your readers to leave a comment or take an action.
Ask them to share their experience about the topic covered in the article, or what their takeaway was after reading the blog. This is a great way to get more comments, engage with your readers and get people talking.
For example, if you have written a post on how to battle writer’s block, you can ask something like this at the end, “Have you ever been through writer’s block? What helps you snap out of it? Share your tips in the comments section!”
And voila, there you have it.
2) Summarize your key message
Another really simple way to end a blog post is by briefly recapping your post’s key message at the end.
It may feel a little redundant and repetitive, but trust me, sometimes you need to emphasize your point one last time before you take a bow and the curtains fall.
However, don’t just simply repeat your message; rather, get the same message across in a slightly different tone.
Again, taking the earlier example, if your key message for the post was that only writing can defeat writer’s block, then you can say something at the end like, “All these tips will come in handy to battle writer’s block, but at the end of the day, you have to make the conscious choice to sit down and write, even when you are feeling uninspired. That’s the only fool-proof way to get through the block.”
Summarize your message, but not in a way that is repetitive and boring, otherwise, readers will just leave.
3) Give a little sneak peek of what’s coming next
You can always end the blog post by sharing a little introduction of your next post, you know, in order to entice
This is just like how they do in TV series; they end the episode with a sneak peek of the next one.
The motive is to bring back the reader for reading the next post and keeping them hooked.
If your blog post is part of a series, then you can also link to the previous article in the series, or if it’s not, then by linking to a similar article.
4) Ask your readers to share your post
Another cool way to end a blog post is by asking your readers to share your post on Facebook or Twitter or some other social media channel, and forward your article to their friends.
Sure, you might have all kinds of social media widgets installed on the side panel, but trust me on this one; readers don’t pay attention to them, not until they are being asked to.
Asking your readers to share your post once again encourages them to actively participate and take action, and it fetches you more Facebook shares, retweets, and more readers.
See now, why are endings important?
5) Ask a question
When you ask your readers a thought-provoking question, you invite in more comments and spark up a
For example, if you have written a blog post on Destiny vs. Freewill, you can ask your readers questions like, “Do you think free will is an illusion? Interested to hear what you think, so sound off in the comments below.”
This is more likely to turn those silent visitors into active readers, plus it provides you with an opportunity to interact with your readers.
6) Self-promote
If you blog to earn a livelihood, chances are you offer a product, course, or service on your website.
So, when you END your post, don’t forget to tell your readers about your amazing course or printable that you are offering on your blog!
You can also include a call-to-action (CTA), asking them to sign up for your newsletter, join your private Facebook group, etcetera.
At the end of the day, you want to promote your services through your blog to bring in sales, so it makes perfect sense to talk about the product that you’re offering at the end of the post.
This does not look like shameless self-promotion, and I’ll tell you why. After reading your entire post where you have provided free information to your readers when they come to the end and see your promotion, they automatically feel it within themselves to at least click through the link and give back to you for the value you offered them. It’s a win-win situation for both.
For example, if you have written a post on writer’s block, you can write a note like this at the end, “If you liked this article and would like to learn more tips and tricks about writing, you can get the Writer’s Guidebook to Freelancing, a comprehensive book to kickstart your freelance writing career.”
Simple as that.
To conclude
Now you know the secrets to create the perfect ending to your blog post and keeping your readers engaged. Just a simple tweak here and there and you are well on your way.
If you are ever unsure about what questions you should ask or don’t have a product to promote, you can always ask your readers to share your post, tell them what’s coming next or summarize your post briefly. These are the easiest but most powerful ways to end a blog post that keeps the reader coming back for more.
Which of these tips resonated the most with you? Are there any other ways you have tried to end your blog post and it has ended up working? Share your experience in the comments below.
Happy blogging!
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